Affiliate marketing is a performance-based marketing strategy where businesses compensate third-party publishers (affiliates) for generating traffic, leads, or sales to their products and
LinkedIn has evolved from a simple networking platform into the world’s most powerful professional marketing channel. With over 900 million users globally, LinkedIn
In today’s B2B marketing landscape, LinkedIn is the most powerful platform for lead generation. With more than 1 billion professionals worldwide (as of
If you’re a B2B marketer skeptical about Google’s Performance Max campaigns, you’re not alone. When PMax first launched, many advertisers — myself included